Online Shopping In Bangladesh
Online Shopping In Bangladesh
Blog Article
From the above literature review, there are very few studies from Asian countries on the expansion of online shopping and its correlation with physical shopping frequency. The few available studies mainly stem from China. This subsection highlights some of the studies on the topic from the rest of the Asian countries – the section's primary focus is on the online shopping in bangladesh countries. The purpose of the section is mainly to give a broad perspective on the state of research on online shopping in South Asian countries.
The papers on online shopping in primarily focused on the application of various theories, such as the theory of planned behavior (TPB) and the technology Acceptance Model (TAM), to explain the intention to shop online online shopping in bangladesh. Similar studies have also been conducted in the Sri Lankan context – online shopping in bangladesh also investigated online shopping intention. According to the study, website content and perceived ease of use correlate with online purchase intention. A recent study in Pakistan reports the reduction of traditional shopping with online shopping online shopping in bangladesh. However, the study is based on 50 observations only – hence, the findings might not be very rigorous. Few studies have looked at the association of demographic characteristics with online shopping. A slightly dated study byonline shopping in bangladesh identifies age, gender, marital status, family size, and income as important determinants of online shopping frequency and satisfaction in India. A recent study conducted in the context of Bangladesh notes that educated male and married consumers are more likely to buy online online shopping in bangladesh. However, the study does not report any significant age and income impact.
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